Embracing Change: Museums and Activism

Guest Post by Naomi Grattan. Naomi teaches museum management for the University of Calgary and the Alberta Museums Association.


The concept of activist museums emerged as one of the strongest themes at MuseumNext, 2016, a global conference on the future of museums. Created in 2009, according to its founder Jim Richardson, “MuseumNext came out the shifting technological landscape of the first decade of the 21st century. Digital media was [sic] transforming society and shifting audience expectations and we saw that museums needed to embrace change, or risk extinction” (MuseumNext, 2016, section 1). He explained that

delegates are interested in the power that cultural institutions have to inform the public about challenging issues, how museums add to the political power of a city and how we can ensure that culture is open to all (MuseumNext, 2016, section 7).

A move to an activist position is almost a complete reversal of the traditional museum model in which an institutional voice of authority was held up as the ideal (Anderson, 2012, p. 3). Janes (2009) described this as “authoritative neutrality” (p. 59) and exposed the fallacy at the heart of it: when museums avoid taking risks because they might antagonize sponsors or corporate partners, they are, in effect taking a position in line with corporate values and beliefs, and is therefore not neutral.

Janes (2009) went on to acknowledge that moving beyond the so-called “neutral” position “requires judgement and risk-taking, and the potential for both enhancing the public good, or abusing it, lie dormant in every opportunity” (p. 59). In other words, it is impossible to take a neutral position when presenting topics and objects to the public, so transparency, clear values and careful planning become critical. An activist model is a direct way to align with a specific sector or community, by taking a clear stand on an issue and actively working with community towards a shared outcome. Read more from Janes in his blog post The Elephant in the Room.

Activist Museums & Groups

The Natural History Museum (Natural History Museum, n.d., About), a project of Not an Alternative (a New York based non-profit), strives to affect public discourse through art, activism and theory and is a good example of an activist museum. Created in 2014, the Natural History Museum is a mobile museum that takes a position on environmental science, making a point of examining the socio-political forces that shape nature. In partnership with other museums, it works to:

reframe the past to save the future . . . [by] partnering with museums to develop programs that help make the subjects of science and natural history more relevant to the day to day lives of the communities they serve . . .[its] programs pick up where traditional exhibits leave off, by connecting static displays to pressing contemporary concerns and world events. (Natural History Museum, n.d., About)

Among its activities, the Natural History Museum wrote an “Open letter to museums from members of the scientific community,” signed by 148 scientists. It is significant to note that in January 2016 David Koch stepped down from the board of the American Museum of Natural History, although he remains on the advisory board of the Smithsonian National Museum of Natural History (Yuhas, 2016, para. 1).

The rise of activist museums intersects with the rise of other activist groups also focused on museums, such as Liberate Tate, which calls specifically on the U.K.’s Tate Museum  to take a leadership role in society on the global issue of climate change by abandoning its sponsorship support from the oil company British Petroleum (BP).

There are many models for the ways in which museums can become more connected to community—whether through community building, co-creation, participation, or activism—but the theme is clear: museums must operate in relationship to the world in which they exist.


Anderson, G. (Ed.). (2012). Reinventing the museum: The evolving conversation on the paradigm shift. (2nd ed.). Lanham, MD: AltaMira.

Janes, R. (2009). Museums in a troubled world. Renewal, irrelevance, or collapse? Oxon, UK: Routledge.

MuseumNext. (2016, July 4). A short interview with MuseumNext founder Jim Richardson. Public Art Magazine Korea. Retrieved from https://www.museumnext.com/2016/07/interview-jim-richardson/

Natural History Museum, the. (n.d.). About. Retrieved from http://thenaturalhistorymuseum.org/about/

Natural History Museum, the. (2015, March 24). An open letter to museums from members of the scientific community. Retrieved from http://thenaturalhistorymuseum.org/open-letter-to-museums-from-scientists/

Yuhas, A. (2016, January 21). David Koch steps down from board of New York science museum. The Guardian. Retrieved from https://www.theguardian.com/us-news/2016/jan/21/david-koch-american-museum-of-natural-history-climate-change-fossil-fuel-money

*Naomi Grattan has worked in and around museums for most of the last 17 years, sontributing to four cultural capital projects, and recently completing her MA in Leadership at Royal Roads University, which focused on museum leadership development for the sector in partnership with the Canadian Museums Association.  Her thesis is available online here. She teaches museum management for the University of Calgary and the Alberta Museums Association. You can reach her at: ngrattan@gmail.com


How Can My Museum Champion Climate Justice? Step 1 – Develop an Advocacy Policy

Robert Janes told us in an earlier post about three simple steps that museums might take to begin to embrace issues like climate change:

  1. Tell stories and educate – Museums tell the stories of the natural and cultural world – tell your visitors how climate change and disruption came to be.

  2. Second, with unbridled consumption as the cause of climate change, it is imperative that we reduce our individual consumption. …

  3. A third initiative is to develop an Advocacy Policy for your museum …

All spoke to me. But I was particularly intrigued with the notion of an Advocacy Policy. What is that? Has any museum developed one? Can a museum advocate for climate justice?

Nina Simon & MAH Advocacy Policy

Nina Simon has actually written two blog posts on this topic. In the first, entitled Does Your Institution Have an Advocacy Policy, she talks about the reasons behind her institution’s desire to develop this policy.

Ultimately, I decided we couldn’t sign [a petition] – not because it was the necessarily the wrong thing to do, but because we didn’t have any kind of policy beyond directorial discretion to decide when it might be appropriate to take a political stand as an institution

But especially useful is Nina Simon’s second post on the topic, Advocacy Policy, Part Two – And Why Now is an Especially Good Time to Create One. In this one, she talks about how the Santa Cruz Museum of Art & History created their policy and the surprises they encountered. And she, ever generous, shares their Advocacy Policy

Here it is

And here’s another from The Association of Maine Archives and Museums

In Canada, the Alberta Board Development Program offers a useful Advocacy Bulletin that covers the wherefores and whys of advocacy in some detail.

National museums associations like the American Alliance of Museums and the Canadian Museums Association also offer advocacy resources. These, although useful, tend to be oriented more toward persuading government funders of the usefulness of museums to society than to championing fundamental change.

The development of an Advocacy Policy like that of the Santa Cruz Museum of Art & History will, as Bob Janes writes, help nurture and strengthen a broader vision. Because, when the world pushes up against your doors and asks for your help – whether you are in Weyburn, Saskatchewan or Toronto, Ontario – when you are confronted with moral and civic challenges, like climate change, what will you do? What will your colleagues do? What will your museum do?